BBDO and Solidaris continue to fight for your freedom, including in the field of contraception

Thursday, April 27, 2017 — From April 1st 2017, Solidaris is reimbursing all types of contraceptive, no longer making any distinction by age and gender. By doing so, the Socialist Mutual Fund is continuing its struggle for freedom and equal opportunities, and it is for precisely this reason that from now on it is also reimbursing condoms, amongst other things.

BBDO has created a new and significant campaign which focuses on freedom in sexual relations and the different forms it can take. The campaign’s key message is that everyone is free. Free to love whoever they want, free to make love as they see fit, free to do whatever they want with their body, free to want children or not.

That’s why Solidaris is now offering more freedom in its reimbursement of contraceptives. Because Solidaris is far more than just a Mutual Fund. As a partner, it is closely involved in the lives of Belgians, in their values and their challenges. On a daily basis. At Solidaris, ‘It’s your happiness that will be complete.

The campaign consists of a TV commercial and several online banners.



Klant: Solidaris

Contact : Bruno Deblander, Bertrand Gascard

Agentschap: BBDO

CD : Arnaud Pitz

Creative team : Vincent De Roose & Cristina Gesulfo

Strategic planning : Fons Van Dyck, Nina Vermaesen

Account team : Anne Le Page, Nina Vermaesen

TV producer : Renée Vermeire, Patricia Van De Kerckhove

Productiehuis: Caviar

Director : Brecht Van Hoenacker

DOP : Wim Vanswijgenhoven

Executive Producer : Werner De Coninck

Producer : Geert De Wachter

Sound : Sonicville

Online: Sébastien Pochet, Wouter Has

Voor meer info
Fons Van Dyck
Tel: 02 421 22 25

Parce qu'on est libre d'aimer - Avantage contraception Solidaris