Lay’s was awarded a Golden Effie and the Measurement of Effectiveness Award. While Becel Pro Activ (Darwin BBDO) was awarded Silver.
The Lay’s case, an integrated case of Engage BBDO and VVL BBDO, was praised by the jury due to the fact that the consumer was actively involved in the campaign. ‘The campaign proved how co-creation could add value to a commercial boost and therefore it deserved a Golden Effie’, according the jury.
From the 16 submitted cases eventually 6 nominees won an award.
2 Gold (Lay’s & Axe, BBDO & Salto), 2 Silver (Becel Pro Activ & McDonald’s – Darwin BBDO & TBWA) and 2 Bronze (Eneco & ING – Dallas/Mortiebrigade & EuroRSCG). For details click here: http://www.effiebelgium.org/
Casemovie Lay's Maak je smaak / Creé ton goût