BBDO does The Write Thing for Parkinson

Wednesday, June 24, 2015 — Parkinson patients gradually lose their finer locomotion. To slow down this process, it's important that they keep writing. This you can read in the new TV commercial made by BBDO and Caviar that's currently on air.

The TV commercial tells the story of a cyclist that makes the climb to the top of the Mont Ventoux, and a Parkinson patient who writes the story which the cyclist sends from the top by hand.

At the end of the commercial, we invite people to do ‘The Write Thing for Parkinson’. And thus, to have messages written by Parkinson patients on a beautiful card, using In this way, you too can surprise your friends or family with a hand-written card, while making them aware of the consequences of Parkinson disease. You can have a card written and sent as from 3 euros: a small contribution with which you support the Vlaamse Parkinson Liga.

On social media too the initiative got a warm welcome. And a lot of famous Flemings supported the action: Jeroen Meus, Siska Schoeters, Adriaan Van den Hoof, Roel Vanderstukken …

And you? Have you done The Write Thing for Parkinson already? Send your card now via DoThe


Credit List

Client: Vlaamse ParkinsonLiga

Agency: BBDO Belgium

Creative Directors: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz

Creative Team: Klaartje Galle, Régine Smetz, Maarten Renders

Account team: Carl Van Den Hove

Strategy: Tom Vingerhoets

TV Producer: Patricia Van De Kerckhove

Design Team: Eric Leurquin, Vincent De Boeck

Social Team: Stefan Ceunen, Ellen Potoms, Laura Van Roey

Print Production: Sofie Verschaeren, Thérèse Deru

Studio: Lut Van Lombeek, Lieven De Smet

Video Team: Neil Skeet, Sander Vandenbroucke, Gedeon Depauw

Digital Project Manager: Filip Gezel

Webdevelopment: Dreams & Creations

Printing Company: Polyprint

Production Company: Caviar

Director: Joris Rabijns

DOP: Wim Vanswijgenhoven

Producer: Niki Michiels

Music: Pieter Van Dessel

Do The Write Thing - TV Spot