BBDO launches the Mercedes B-Class Electric and makes Mercedes the first car brand to accept ecocheques

Friday, June 19, 2015 — BBDO and Mercedes negociated with the different ecocheque editors. Because BBDO had a proposition for them: make electric driving payable with ecocheques! And so, as from this month, you can use ecocheques to pay for the charging system for the B-Class Electric. It's the first time that a car brand accepts ecocheques. Hopefully, other car brands will now follow soon.

On the agenda for next year: paying for the car itself using ecocheques. 

www.mercedes-eco.be

Credit List:

Media:

DM / Online

 

Client:

Mercedes-Benz

 

Contact:

Kris Coumans

 

Agency:

BBDO

 

Account team:

Valérie Bracke, Bram  De Vidts, Marleen Depreter

 

Creative directors:

Jan Dejonghe

 

Creative team:

Sarah Huysmans, Jasper Verleije

 

Strategy:

Tom Vingerhoets

 

Production:

Ilona Vanouplines / Sander Vandenbroucke

 

Postproduction:

NMS media

 

DTP:

Olivier Voglaire

 

Media planning:

Zenith Optimedia

 

Digital planning:

Jovi Verheyen

 

Online:

Digital Craftsmen 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More information: 

MERCEDES-BENZ BELUX
Coumans Kris

Marketing Manager

@ kris.coumans@daimler.com

Tel : 02 724 13 95

 

MERCEDES-BENZ BELUX
Vloebergh Christophe

Press Relations Manager

@ Christophe.vloebergh@daimler.com

Tel : 02 724 14 74

 

BBDO BELGIUM
Bracke Valérie

Client Service Director

@ valerie.bracke@bbdo.be

Tel : 02 421 22 91