BBDO uses the creepy side of LinkedIn to launch ‘Stalker' on Vier

BBDO uses the creepy side of LinkedIn to launch ‘Stalker' on Vier

Wednesday, January 21, 2015 — LinkedIn is primarily known as a professional business network. Yet, it also has a quite creepy and voyeuristic side: the ‘who’s viewed your profile’ feature. Vier and BBDO used this functionality to announce the launch of ‘Stalker’, a new thriller series.

They created a fictional LinkedIn profile for ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details. ‘Stalker’ viewed about 12,000 other LinkedIn profiles.

All those victims got a notification that a certain ‘Stalker’ had looked at their profile. 63% got curious and viewed Stalker’s profile in return.

Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

So great news for the desperate ones out there: stalking does work.

 

Credits
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

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