Fun and BBDO celebrate their partnership with a party

Tuesday, April 11, 2017 — To reposition their toyshop as a party shop, Fun called on BBDO Belgium’s retail and branding experience. The agency came up with a simple slogan, ‘Party or what?!’, which places the party positioning clearly in the market.

The slogan is used by a character who sees a party in everything. From shreds of torn up photos or a traffic cop directing traffic, to a masked bank raid or a fire brigade safety net… Any reason is a good one to party, right? With a series of 7 short commercials on TV, Facebook and YouTube, BBDO makes it clear that Fun is the place to go for party goods. Party or what?! Go to Fun!



Advertiser: Fun
Client: Joeri De Waele, Griet Joye
Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz, Jan Dejonghe
Art Director: Jonas Michiels
Copywriter: Nicolas Van Gucht
Graphic Designer: Nadia Tweepenninckx
CCO: Isabel Peeters
Account team: Michelle Stas, Isabel Demuynck
Strategic Planner: Jan Van Brakel
Content Strategist: Jonas Helsen
TV producer & art buyer: Patricia Van De Kerckhove, Renée Vermeire
Editing director: Neil Skeet
Production Company: Ristretto Films
Director: Jan Boon
Director actors: Kris Debusscher
DOP: Piet Deyaert
Producer: Lies Bronselaer
Postproduction: Moxy 
Sound: Geluidshuis 

Fun - Feestje ofwa?! - Overval

Fun - Feestje ofwa?! - Brandweer

Fun - Feestje ofwa?! - Liefdesverdriet

Fun - Feestje ofwa?! - Politie

Fun - Feestje ofwa?! - Slagboom