Thursday, June 7, 2012 —
Creativity, strategy, interaction and popular candy: ENGAGE BBDO and M&M’s® established the most powerful Belgian fan page on Facebook!
Research results proved the ENGAGE BBDO-run fan page M&M’s® Fans Belgium to be the strongest fan page in Belgium, with over 240.000 friends…
A number that still grows every day.
The reason for the popularity is fairly obvious: creative use of the M&M’s® characters and universe and a clever strategy.
Of course everybody wants to become friends with Yellow, Red, Blue, Orange and Miss Green. Especially now that these sweet and fun characters each interact with the fans on the page, apart from the status updates.
The fun and games in various generic applications help create an additional buzz and plenty of activity on the page.
First runner-up in the Belgian Facebook fan page landscape is amusement park Walibi.